10 Best TikTok Marketing Courses For 2023 (Free & Paid)

TikTok marketing courses offer students an opportunity to learn how to market on one of the most popular social media platforms.

We reviewed a number of courses to find the best TikTok marketing courses from leading academies across the globe to help you choose the best option for your education.

10 Top TikTok Marketing Courses

1. Mastering TikTok: Stop Scrolling & Post Your 1st TikTok (SkillShare)
2. TikTok for Everybody (SkillShare)
3. TikTok Marketing: Grow Your Account & Master TikTok Ads (Udemy)
4. TikTok Ads Masterclass (Udemy)
5. Advertising on TikTok (LinkedIn Learning)
6. TikTok for Business Creators (LinkedIn Learning)
7. TikTok Business Learning Center (TikTok)
8. TikTok Masterclass (Influencer Marketing Hub)
9. How To Market Yourself on TikTok (SkillShare)
10. Certified TikTok Marketing Professional (Udemy)

1. Mastering TikTok: Stop Scrolling & Post Your 1st TikTok (SkillShare)

Intended for true beginners in the TikTok marketing space, the Mastering TikTok course is divided into 7 engaging projects and 13 lessons designed to help you navigate the TikTok environment. The course was created by a TikTok specialist with more than 50 million views on their own account.

Who is this for?

The “Mastering TikTok” class is designed for anyone who wants to create more engaging and lucrative content for TikTok. Suitable for marketing professionals or content creators, each lesson provides easy-to-follow instructions on how to make the most of the app. You don’t need prior knowledge to start, though you will need your own TikTok account.

What you’ll learn?

This course provides step-by-step guidance on the TikTok application and how it works. The teacher debunks the common myths around how the algorithm and “For You” page work and shows students how to create and optimize their videos with captions, hashtags, and effects. There’s also guidance into the concept of creating a “meme mentality” to make content go viral.

The lessons begin with an introduction to TikTok and why it’s so popular in the modern market. You’ll also learn how to:

• Leverage trending audio in videos
• Examine and use social media analytics
• Edit and shoot TikTok content
• Co-create videos with other professionals
• Leverage smooth transitions and effects

How much does it cost?

You can take this course for free with a 7-day trial of SkillShare. Alternatively, if you’ve already used your trial, a premium membership is available for $13.99 per month or approximately $167.88 per year for lifetime access to all course content.

2. TikTok for Everybody (SkillShare)

The TikTok for Everybody course is a fast-paced training class featuring approximately 37 minutes of content across 10 lessons. There are also 5 class projects to take part in, designed to guide you through the stages of producing and publishing your own TikTok video. You’ll learn from a specialist with more than 5 million followers on TikTok.

Who is this for?

This TikTok training experience is designed specifically for beginners in the social media landscape. It’s ideal for those learning how to produce content for branding and marketing, as well as individuals hoping to attract a large following on social media. You won’t need any prior training, just a phone with TikTok and your own account.

What you’ll learn?

This TikTok marketing course is divided into a series of short and easy-to-consume lessons, starting with an introduction to the TikTok app and how to set up your own account. You’ll learn how to develop relatable and engaging ideas for your content and produce your own scripts. There are also tips for shooting the most effective videos.

Throughout the lessons, you’ll receive step-by-step guidance on how to:

• Come up with the right imagery for your content
• Select sounds, hashtags, and captions to boost visibility
• Shoot and edit a professional video with effects
• Upload your content to TikTok
• Find constant sources of inspiration

How much does it cost?

You can take this TikTok class for free using the 7-day free trial of SkillShare. Alternatively, you can opt for a premium subscription for $13.99 per month, which gives you lifetime access to a range of courses. The lessons will take around 37 minutes to complete.

3. TikTok Marketing: Grow Your Account & Master TikTok Ads (Udemy)

This comprehensive TikTok marketing course includes around 136 lectures split into 12 sections, starting with a full introduction to the social media platform. Over the course of 11 hours and 21 minutes of content, students learn everything they need to know to go from TikTok beginner to pro status. You’ll even learn about how you can use TikTok for business purposes.

Who is this for?

This beginner course is ideal for anyone interested in producing content for TikTok. Its focus on concepts like advanced TikTok ads for business makes it a good choice for branding and marketing experts. However, you could also benefit from this course if you want to make money on TikTok as an influencer or freelancer.

What you’ll learn?

This TikTok marketing course covers all of the basics of succeeding on the popular social media channel. You’ll begin by learning how to set up a personal or business account, with pro tips for boosting your visibility. There are tips for choosing profile pictures, getting your account verified, and learning how to use different TikTok features.

Students also get step-by-step insights into how to produce their first TikTok post, use effects and filters, and enhance content with audio or captions. Some of the other topics covered include:

• Using growth tactics to attract customers on TikTok
• Making money with TikTok via various monetization methods
• Leveraging TikTok ads for business growth
• Learning from TikTok ads and analytics
• Working with influencers and hiring freelancers

How much does it cost?

The TikTok Marketing course is available for $69.99 for full lifetime access and comes with a 30-day money-back guarantee. There’s also access to a certificate of completion if you finish all of the course components successfully.

4. TikTok Ads Masterclass (Udemy)

This TikTok marketing course comes with its own certificate of completion, 4.5 hours of video content, and numerous articles and resources to explore. There are 39 lectures in total, divided into 8 sections, for a total course length of 4 hours and 17 minutes. Students will get a behind-the-scenes look at all of the components of TikTok advertising and lead generation.

Who is this for?

This beginner-friendly course requires no prior knowledge, but you will need a stable internet connection and a small marketing budget to complete some of the projects. The course is specifically focused on marketing and TikTok ads, so it’s ideal for branding and advertising experts, as well as business owners hoping to sell through TikTok. It’s also suitable for those who want to expand their online marketing and paid advertising knowledge.

What you’ll learn?

This course takes beginners on a step-by-step journey through the process of setting up TikTok ads, generating leads, and split-testing campaigns. You’ll begin your education with a full overview of the TikTok marketing platform, and how different ad options work. The course looks at concepts like TikTok ad formats and copy, and how to choose the right ad group.

You’ll also get a behind-the-scenes overview of lead generation and using A/B testing solutions to ensure you’re targeting the right audience. Other topics covered in the TikTok training sessions include:

• Using TikTok pixels and custom events
• Re-targeting and creating custom audiences on TikTok
• Creating Spark and Reach ads
• Conversion and budget optimization on TikTok
• How to create and edit TikTok videos

How much does it cost?

This course is available for $59.99 with full lifetime access to all of the course resources and a completion certificate. Udemy also offers a 30-day money-back guarantee if you’re not happy with the quality of the content.

5. Advertising on TikTok (LinkedIn Learning)

The Advertising on TikTok course is a dedicated marketing course for beginners looking to build their presence on social media. The lessons are divided into four sections, and each segment has its own chapter quiz you’ll need to complete successfully to earn your certification. This course takes around 41 minutes to complete.

Who is this for?

This TikTok training solution is specially designed for those interested in TikTok advertising. If you already know a little about the TikTok platform but you need help reaching a specific audience with the TikTok Ads manager, this could be the ideal course for you. The certificate of completion will be excellent for advertising experts, social media managers, and brand professionals.

What you’ll learn?

Designed for beginners, this educational experience takes students through the steps involved in setting up a TikTok advertising campaign to reach the correct audience. You’ll discover how to select the right TikTok advertising format and define your ad budget and schedule.

There’s also a comprehensive overview of the TikTok ads manager and how to create a web pixel for TikTok so you can track advertising events. Plus, you’ll learn all about monitoring ads and performance reports. Throughout the lessons, students will learn how to:

• Understand the TikTok advertising landscape and structure
• Navigate TikTok campaign settings
• Set up ad groups with specific budgets and schedules.
• Define location targeting in TikTok ads
• Create and find inspiration for TikTok ads
• Create Instant Pages, collection ads, and Instant forms

How much does it cost?

This course is available for free if you’re new to LinkedIn Learning, thanks to a month free trial. You can also purchase the course for approximately $26 for full lifetime access. The certificate of completion is included in the price.

6. TikTok for Business Creators (LinkedIn Learning)

The TikTok for Business Creator’s course explores the benefits of using TikTok to attract leads and prospects to company pages. Just over 56 minutes of content is divided into 5 sections, intended to take beginners through the process of setting up their own TikTok business account. Students who successfully complete the lessons will receive a certificate of completion.

Who is this for?

This TikTok marketing course is intended for business owners, marketing professionals, and social media managers. The content focuses on choosing the right accounts to follow, mastering trends, and building an online presence. There’s also a great section for creators on how to identify and create an authentic online persona.

What you’ll learn?

The sections of this course teach marketing professionals and business owners how to leverage TikTok to grow business opportunities. There’s guidance on how to develop an engaged community of followers, create stunning and professional content, and build a comprehensive strategy. You’ll also learn all about the TikTok algorithm and how content is distributed.

The comprehensive course provides an overview of all of the various elements of TikTok, from the video editor to Inbox and Profile pages. You’ll also learn how to discover insights by diving into your content analytics and using them to optimize your future content. Some of the topics covered include:

• Monetizing TikTok with partnerships and collaborations
• Selling products, merchandise, and services via TikTok
• Growing your business with TikTok
• Setting up your TikTok account with creative best practices
• Designing and following a content strategy

How much does it cost?

This course is free to take with an initial 1 month’s trial of LinkedIn learning. Alternatively, you can purchase the course for full lifetime access at the cost of around $23. The purchase includes a 30-day money-back guarantee and a certificate of completion.

7. TikTok Business Learning Center (TikTok)

Produced by TikTok for beginners on the platform, the TikTok Business learning center is a comprehensive collection of useful resources, videos, and guides. You can use the free content to learn more about TikTok ad formats, ad reporting, and how TikTok for business works to grow the following of budding brands.

Who is this for?

There are 18 sections in this online learning environment, where small business owners, brand executives, and marketing professionals can learn more about TikTok. The content is excellent for social media managers and professionals interested in using TikTok ads and marketing content to attract and engage new followers.

What you’ll learn?

Throughout a series of bite-sized e-learning modules, students get a comprehensive overview of all the elements of TikTok advertising. You’ll learn about the different objectives you can set for each campaign and how to structure your content effectively. There’s also a behind-the-scenes look at the TikTok business center and how to leverage your account with TikTok Ad Manager.

Each course component introduces a different element of the TikTok advertising environment, from creative tools and best practices you can use in your content to setting up pixels and events for specific marketing campaigns. Some of the topics covered include:

• How to create custom audiences and lookalike audiences
• Using A/B testing and optimizing creative content
• How to post and edit your first video
• Engaging with the TikTok community and finding followers
• How to set a budget and bid on ads

How much does it cost?

The content on the TikTok Business Learning center is completely free to access for all business owners and creators. However, you may need a small marketing budget available so you can test some of your ad campaigns.

8. TikTok Masterclass (Influencer Marketing Hub)

This TikTok marketing course comprises a series of 11 modules, with a bonus section for additional tips and guidance. Each module includes video content, interviews with leading social media influencers, and quizzes so you can test your knowledge.

The learning experience comes with multiple bonuses, such as free resources, collaboration outreach templates, case studies, storyboard templates, and cue sheets.

Who is this for?

The TikTok Masterclass is intended for creators and influencers looking to build their presence on TikTok. You could also benefit from this course if you’re a business owner investing in TikTok and social media marketing or an advertising specialist with a social media focus. You won’t need any prior knowledge to start, but you will need your own TikTok account.

What you’ll learn?

The easy-to-consume modules in this course cover everything from setting up your TikTok account to finding inspiration for TikTok content. You’ll start with a deep dive into TikTok’s interface and available features before setting up your profile. The course also includes tips on how to define your target audience and create engaging content.

Throughout the modules, students will learn everything they need to know about making different types of TikTok videos and creating a content calendar. There’s guidance on TikTok hashtags, editing apps, and tips for boosting your views. Students will also learn how to:

• Leverage the “For You” page and TikTok algorithm
• Collaborate with other users and make money on TikTok
• Create live content for Q&As and interviews
• Work with influencers and other brands
• Boost your TikTok ad reach

How much does it cost?

The full course is currently available for free, with full access to the resources, professionally produced workbooks, and a range of bonus content.

9. How To Market Yourself on TikTok (SkillShare)

This TikTok marketing course includes 11 lessons and 41 minutes of engaging content. Suitable for all levels, the course guides professionals and beginners alike through the process of promoting themselves and their brands on TikTok. The easy-to-follow modules include access to videos, resources, and case studies.

Who is this for?

Intended for everyone with an interest in TikTok and social media marketing, this course is ideal for those who want to build an engaged following online. Freelancers, service providers, marketing specialists, and business owners can all benefit from the guidance offered. There’s also a helpful class project where you can test your skills on TikTok.

What you’ll learn?

Throughout this fast-paced course, students will get a behind-the-scenes guide to how they can market themselves on TikTok. You’ll learn everything you need to know about creating a content strategy and producing videos that appeal to a specific audience. There are insights into following trends and making your videos go viral while engaging with your customers.

The lessons start with an introduction to TikTok and the benefits the channel can offer to businesses and individuals alike. You’ll also learn how to:

• Strategically navigate the “For You” page
• Discover your niche and create an effective strategy
• Brainstorm, script, film, and edit TikTok videos
• Avoid common mistakes with TikTok content creation
• Monetize your account on social media

How much does it cost?

This course is available to access for free with a 7-day trial of the SkillShare platform. Alternatively, students can purchase a premium membership for access to this course and others for $13.99 per month, or $167.88 per year.

10. Certified TikTok Marketing Professional (Udemy)

The Certified TikTok Marketing Professional course is CPD accredited and comes with a certificate of completion. There are a total of four sections to complete, and around 23 lectures, adding up to 1 hour and 40 minutes of content. Students also get bonus lectures included for free, as well as guidance on how to get their free CPD certificate.

Who is this for?

This accredited course is ideal for marketing professionals hoping to set themselves apart from other social media leaders in their space. The guidance and education provided will help advertising experts boost their presence on TikTok, and create powerful campaigns for brands. This course could also be useful for social media managers and business leaders.

What you’ll learn?

This course guides students through the process of using TikTok to drive new leads to businesses and offers. You’ll learn how to increase your engagement levels and measure the success of your TikTok campaigns over time. There are even step-by-step instructions on how to set up a Pro account with TikTok so you can run paid advertisements.

The course includes everything beginners need to know about branding their TikTok profile, creating their first video, and using “Discover” to boost brand awareness. There are tips on cross-platform promotion, and how to create a hashtag challenge too. Other topics covered include:

• How to set up a profitable influencer marketing campaign
• Encouraging user-generated content from fans
• Running competitions and contests on TikTok
• TikTok marketing premium tools and services
• How to navigate the TikTok website.

How much does it cost?

Students can get full lifetime access to this course for approximately $69.99, with a 30-day money-back guarantee. There are also various offers available that allow you to access the course at a discounted price.

Are TikTok Marketing Courses Worth it?

TikTok marketing courses are an excellent way for professionals, business leaders, and marketers to learn more about the unique nuances of advertising on TikTok. As one of the most popular social media platforms in the world today, TikTok has emerged as a valuable tool for brands from all industries. It can help them reach and engage their target audience while generating sales.

Influencers and creators can also benefit from TikTok courses, as they offer behind-the-scenes knowledge on how to target the right customers and generate higher follower accounts. With the courses above, you can:

• Learn how to create and monetize a successful TikTok account
• Enhance your resume as a social media marketer or manager
• Build an effective online presence for an existing or new brand
• Cross-promote your content across multiple channels to boost revenue
• Leverage the TikTok algorithm and boost your chances of viral content
• Outshine the competition and build a dedicated community of followers

Methodology

To help you find the best TikTok marketing courses to take online, we’ve looked at courses prepared by reputable academies and TikTok influencers. Our chosen courses will help you build hands-on skills to start a successful TikTok channel.

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